About the Book
It’s Not What You Sell, It’s What You Stand For is an inside look at the secret ingredient of high-performing organizations: Purpose.
Companies that have a purpose beyond making money are the companies with the best products, most loyal customers and employees and consistent success in a continually evolving marketplace. It’s Not What You Sell, It’s What You Stand For will guide leaders and marketers through their own journey of understanding how their company makes a difference and how to harness that purpose for greater success.
Through firsthand experience working with some of America’s most successful companies—Southwest Airlines, Wal-Mart, Whole Foods Market, John Deere and BMW—readers will learn how to discover their purpose and bring it to life in everything they do. With a purpose in place, employee engagement is higher, competition is less threatening, customers are more loyal and innovation flows. It’s the secret to developing a more fulfilling work life as well as a healthier bottom line.