Barnes & Noble

Book Details
Hardcover, 256 pages
ISBN: 978-1591842415

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About Us

GSD&M Idea City is a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. Through Purpose-based Branding™ and their Purpose Institute division, the agency helps organizations identify and articulate their purpose beyond making money.

Idea City grew by helping grow their clients’ businesses: Southwest Airlines became the most successful airline in aviation history, AT&T became the biggest telecommunications company in the world and Wal-Mart grew from a regional chain to the world’s largest company.

GSD&M Idea City has also helped make a difference through efforts like “I Am An American” after 9/11, “Hope is Stronger than a Hurricane” after Katrina and their legendary “Don’t Mess with Texas” anti-litter campaign, which became America’s favorite advertising slogan.

The agency’s roster of purpose-based brands includes Southwest Airlines, MasterCard, BMW, John Deere, L.L.Bean, American Legacy Foundation, AARP, Hallmark, Kohler, Lennox, Norwegian Cruise Line, PGA TOUR, American Red Cross, World Market, AT&T, Popeyes Louisiana Kitchen, Marshalls, Texas A&M University, Compass Bank, Cancer Treatment Centers of America and the United States Air Force.